May 13, 2025
From pilot to capability: The journey to operationalise CRQ
James Hanbury
Global Lead Director, Co-founder

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Thought Leadership
CRQ in action
Cracking the CRQ code
From pilot to capability: The journey to operationalise CRQ

CRQ can’t remain a pilot forever. To drive meaningful, repeatable value, it needs to mature into a business capability: trusted, embedded, and regularly informing decisions.

In this article, I share a four-stage CRQ maturity ladder. Each stage includes key actions to take, potential blockers, and traps to avoid. Together, these offer a roadmap to help CRQ evolve from a promising experiment to a business-critical capability.

We'll cover:

  • Stage 1: Explore and demonstrate value
  • Stage 2: Expand use and build confidence
  • Stage 3: Standardise and operationalise
  • Stage 4: Embed as capability
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Summary

Key messages

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Thought Leadership
CRQ in action
Cracking the CRQ code
From pilot to capability: The journey to operationalise CRQ

CRQ can’t remain a pilot forever. To drive meaningful, repeatable value, it needs to mature into a business capability: trusted, embedded, and regularly informing decisions.

In this article, I share a four-stage CRQ maturity ladder. Each stage includes key actions to take, potential blockers, and traps to avoid. Together, these offer a roadmap to help CRQ evolve from a promising experiment to a business-critical capability.

We'll cover:

  • Stage 1: Explore and demonstrate value
  • Stage 2: Expand use and build confidence
  • Stage 3: Standardise and operationalise
  • Stage 4: Embed as capability

Summary

Key messages

01

02

03

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