CRQ in action

From pilot to capability: the journey to operationalise CRQ

Published on
May 13, 2025

CRQ can’t remain a pilot forever. To drive meaningful, repeatable value, it needs to mature into a business capability: trusted, embedded, and regularly informing decisions.

In this article, I share a four-stage CRQ maturity ladder. Each stage includes key actions to take, potential blockers, and traps to avoid. Together, these offer a roadmap to help CRQ evolve from a promising experiment to a business-critical capability.

We'll cover:

  • Stage 1: Explore and demonstrate value
  • Stage 2: Expand use and build confidence
  • Stage 3: Standardise and operationalise
  • Stage 4: Embed as capability
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